Loved wellness so much that your passion became a business? Me too.

I’m Betsy, and I work with established wellness brands to plan and deliver integrated marketing campaigns that drive stunning results.

My role is simple: To treat your brand’s success as if it were my own.

That means I think far beyond individual posts or campaigns. I take full responsibility for how your social media, email marketing and influencer activity work together to support your wider business goals.

Whether you sell products, services or experiences, my aim is the same:

Build demand for your business via your marketing.

How I work…

I don’t just manage your social media (that’s what I was doing when I first started out in the industry seven years ago!)

These days, I partner with wellness businesses to design and execute marketing campaigns across social, email and influencers – so each channel strengthens the others.

Every decision I make is with commercial outcomes in mind: Bookings, sales, enquiries and long-term brand building.

I work closely with founders, marketing managers and teams who want a trusted partner to help them see the full picture, make decisions and follow through on everything.

My focus is on thoughtful planning, creating a clear direction with a deep understanding of how wellness brands need to show up to be taken seriously and chosen.

I’ve spent seven years in social…

Including five years in a PR agency delivering campaigns for brands such as Papa Johns International, Whole Earth, Bluey and Sylvanian Families.

Alongside my agency work, I’ve delivered content and campaigns for brands including LuluLemon, Sweaty Betty and TikTok’s parent company, ByteDance – I’ve got years on both the strategic and execution side of marketing.

For the last few years, my work has focused almost exclusively on wellness businesses. I’ve worked across retreats, clinics, studios, product brands and experience-led venues – supporting them through various growth phases from startup launch to well-established operations working within a team.

I’ve found wellness marketing requires something different to other industries – consumers are shopping for solutions so your brand needs to be front and centre to answer their call.

Why wellness

Wellness might be one of the fastest growing industries globally, but it isn’t a trend to me. It’s the industry I’ve worked alongside, invested in and built my life around,

That’s why my approach is focused on intentionality, it’s deliberate and outcome-led. I don’t market solely for visibility, I’m committed to sustainable growth, and campaigns that support your future – not just now.

I understand the responsibility that comes with marketing in this space. You’re not just selling a product or experience – it’s about trust, reputation and growing long-term relationships with people who need you.

What clients are saying:

  • "We brought Betsy on to increase brand awareness and bookings. We wanted to be known locally — and that’s exactly what’s happened. It’s now rare to meet someone who hasn’t heard of us."

    Madeline, Soul Spa

  • "We spent £200 on ads and generated £4.3k in retreat bookings, with one retreat fully sold out."

    Saira, Mellulah Retreats

  • "Since Betsy began guiding my Instagram and email marketing, events are selling out faster and attracting more new customers."

    Lucy Spragge Breath Led

If you’re looking for a marketing partner who will treat your brand with the same care and ambition as you do, please get in touch via the contact page.

Tell me about your business