I worked with a team to build an integrated strategy for a lifestyle brand looking to build the brand with the new generation and secure bigger partnerships. Over five years, I secured high-impact influencer partnerships, created viral content that reached 1.4m+ across platforms, and coordinated campaigns that drove repeated product sell-outs.

The Soul Spa wanted to become Bath's wellness destination, but they lacked visibility and weren't filling their capacity. Over twelve months, I built a complete marketing strategy – influencers, email, collaborations, and website automations – then equipped their team with the systems and confidence to run it independently.

Feed the Soul is a popular wellness hub, but their digital presence only told the story of their café. I redesigned their entire digital presence to showcase what they actually offered. The result: 20% website traffic growth and 90% of their evening events now booked through email. They've also expanded their café hours from Fri-Sat to Wed-Thu due to increased demand.

Saira's award-winning retreat business was thriving with loyal clients, but she was burnt out managing her own marketing. Over three years, I built a complete marketing system: weekly email strategy (now driving £5.8k in bookings every four weeks), paid ads campaigns (21.5x ROAS), and strategic direction across all channels. We doubled her business turnover, created consistent year-over-year growth and fully booked retreats.

This global children's brand was selling well in the UK, but few knew them by name. I completely repositioned the brand’s social media and messaging, built a bank of real-life content, and introduced new campaigns. The result: 39% follower growth, 149% engagement increase, 200% more clicks to retail partners, and the brand became the #1 wooden toy brand in the UK.

The heritage trust needed distinct social media strategies for two museums with different challenges. This led to a 149% follower growth for The Gallery at No.1 Royal Crescent n six months, and record-breaking video engagement for The Herschel Museum.

A children's hospice needed to launch a fundraising campaign with limited social media presence and tight timelines. Alongside the wider team, I developed the social strategy from scratch, focusing on storytelling which resulted in 14,000 website visitors from social, 155% follower growth and £165,000 raised for the charity during the campaign period.

The Holburne Museum wanted to make their Mr Doodle exhibition a major draw for younger audiences and visitors from beyond Bath. The results of the influencer campaign I orchestrated led to a: 1.3m reach across 41 influencers and a 25% visitor increase to the museum during the exhibition.