I worked with a team to build an integrated strategy. Over five years, I secured high-impact influencer partnerships, created viral content that reached 1.4m+ across platforms, brokered a partnership with Hilton and activated campaigns that drove repeated sell-outs.

The Soul Spa wanted to become Bath's wellness destination, so I helped the team build a complete marketing strategy – influencers, email, collaborations, and website automations – then equipped them with the systems and confidence to run it independently.

Redesigned their digital presence to showcase a hidden wellness offering, then launched email marketing that now drives 90% of their event bookings and expanded café hours from increased demand.

Built a multi-channel marketing system that doubled a 15-year-old, award-winning retreat business within three years, £2–6k monthly email revenue, 21.5x ROAS on paid ads, and consistent predictable revenue every single week.

This global children's brand was selling well in the UK, but few knew them by name. I completely repositioned the brand’s social media and messaging, built a bank of real-life content, and introduced new campaigns. The result: 39% follower growth, 149% engagement increase, 200% more clicks to retail partners, and the brand became the #1 wooden toy brand in the UK.

Two heritage venues needing two distinct strategies. Built one from zero to 149% follower growth in six months, and introduced video content to the other that broke their all-time engagement records.

Developed and executed a social media strategy for a hospice fundraising campaign – 14,000 website visitors, 155% follower growth, 23,000 trail visitors, and £165,000 raised for end-of-life care.

Orchestrated an influencer campaign reaching 1.3m people for one of Bath's most prestigious museums – segmented by audience, supported with partnership offers, and contributing to a 25% visitor increase during Mr Doodle's first-ever UK museum exhibition.