PR & social media campaigns that create demand for your wellness business

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About Grounded Socials

I support wellness business – destinations, spas, saunas, retreats and stays to build their marketing activity into creating consistent sales.

I’ll help you create a marketing system to:

  • Increase demand for quieter seasons

  • Make social and email measureable against sales, not just reach

  • Drive repeat customers through email and loyalty-based follow ups

The campaigns I create are designed to help you reach your goals faster.

Social Media

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Email Marketing

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PR

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Influencer Marketing

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Meta Ads

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Social Media – Email Marketing – PR – Influencer Marketing – Meta Ads –

Your current marketing approach has got you this far, but now it’s time for you to have direction.

True North is a 12-month strategic partnership that gives your wellness brand a fixed point – consistent direction, expert support and a marketing system your team can navigate long after we’ve set the course.

Find your direction

Previous campaign stats

+200%

Web traffic from Instagram

21.5x

ROAS on Meta ad campaign

+63%

Followers in the first 30 days

74m

Influencer campaign reach

See more campaigns

Need something specific?

  • Marketing Power Hour

    Bring your marketing questions to the call and leave with a clear plan to move forwards.

    £197 / £497 × 3

    Get clear on your marketing

  • Instagram Audit

    A full diagnostic of your Instagram – what's working, what's not, and exactly what to change.

    From £347

    Find out more

  • Email marketing

    Email marketing campaign management that drives repeat bookings and fills quieter seasons.

    POA

    Explore how I can help

Looking for ongoing campaigns across PR, social media, email or Meta ads? Get in touch to build something bespoke.

Contact me to discuss

What my clients say

  • “Betsy made some incredible social ads for me and from it I received over £4000 worth of bookings on retreats that were really struggling to fill from the usual marketing channels l use. We only spent £200 on the ads! It was such a weight off my mind and I feel so reassured to know I can do it anytime to help me when the flow feels blocked"

    Saira, Mellulah Retreats – international retreat host

  • “We brought Betsy on to help us increase brand awareness and bookings for The Soul Spa. We said we wanted everyone in Bath to know who we are - and since working together, we feel like that’s more or less been achieved. Now, when I walk into a room, it’s rare to meet someone who hasn’t heard of us. That used to happen all the time! We can’t wait to see what comes next.”

    Madeline, Soul Spa – sound bath wellness centre in Bath

  • "Having her support with our monthly emails has made such a difference. We’ve had people getting in touch about bespoke cakes and asking about events in a way that they didn’t before. It’s created a new point of connection with our community, and I know we wouldn’t have seen that without Betsy’s help.”

    Alex, Feed the Soul – vegan cafe near Dorchester

  • “I run a busy coastal sauna that’s almost at capacity and I was facing real challenges with speaking to all our valued guests. Working with Betsy has provided an achievable framework that honours all our customer relationships and feels exciting each month. Betsy brings really exciting ideas to our social media and makes it feel manageable to grow our business on Instagram. I now really look forward to every day knowing that our plan is in place. This frees me up to focus on the daily operation of looking after our guests.”

    Emma, The Island Sauna

  • "Before the strategy, we had an idea of what to do but didn’t know how to prioritise the different marketing channels. Now, it’s given us the rationale to de-prioritise some activity, stopped us trying to do everything and protected our time. Betsy knows her stuff and we feel clear on exactly what to do next."

    Gareth, Earthwise Natural Tonics

The guide that helps you create 18 pieces of content from one idea.

The Ultimate Guide to Repurposing Your Content is a free guide created for wellness brands to create lower-lift content for a bigger impact.

Start repurposing your content

Get in touch to discuss your marketing