Your approach has got you this far, but now it’s time for direction.
True North is a 12-month strategic partnership that gives your wellness brand a fixed point – consistent direction, expert support and a marketing system your team can navigate long after we’ve set the course.
You’ve worked so hard to build up your brand to this point. You know your guests leave differently to how they arrived.
But somewhere between running the business, leading the team and staying visible online – the marketing drifts.
You have a small team but no-one owns the marketing – so everything still comes back to you.
You want to grow into a second location, online expansion or take a step back but you can see your brand can’t scale with your current approach.
You’ve Googled, downloaded the guides, asked ChatGPT and tried three different approaches this year – but you’re still not sure what actually moves the needle.
You don’t need more ideas. You need: one person, one strategy, and the support to actually hold the course.
True North exists because more wellness brands deserve to cut through the noise.
Your message is powerful and your mission clear, but without someone by your side to amplify it – consistently and strategically over time – it stays smaller than it should.
True North bridges the gap between managing it alone and hiring a marketing team. It’s not management, it’s direction.
What it looks like when your marketing has a fixed point
Your marketing no longer lives only in your head. It's in a system – charted, documented, and working when you're not looking at it.
Before you send a campaign, make a decision, or plan to launch something new – you message me first. You always have a second opinion. A constant point of reference.
You reach capacity, so we build a plan for what comes next. "More bookings" stops being the goal because it's already done.
You take time off and your team still gets the strategic content out and enquiries still come in. It no longer all orbits around you.
What’s included
The content of True North is flexible and shaped around your needs. No cookie-cutter plans – this is bespoke strategic support to help you grow.
90-minute monthly marketing meeting
A deep strategy session every month – online or in-person in the South West UK. We'll review what's working, set priorities, and map out your next moves. Think of it as your monthly check of the stars: are we still on course? Good. Here's what's up next.
Monthly
Three days of Telegram support per week
Direct access to me three days a week via Telegram. Quick questions, second opinions on campaigns, caption reviews, business decisions – I'm right there. Like having a marketing director in your pocket, someone who actually knows which direction you’re heading.
3 x weekly
Organisation centre with strategy & resources
Your own private workspace with your tailored marketing strategy, resources, templates, and everything we work on all in one place. This is your map and is always there when you need it.
On-demand
Build a sustainable marketing system
We'll build a system that runs consistently, converts reliably, and doesn't depend on you doing everything yourself. Something your team can navigate long-term – whether you’re in the room or not.
Ongoing
Direction to help you grow
Whether you’re looking to build new marketing channels, reach wider audiences or build more revenue. If you want to open a second location or expand online . Whatever your version of true north looks like — I'll help you decide which levers to pull and when. No more drifting, just clear action that moves you forward.
Ongoing
True North isn’t for everyone.
This isn’t for you if:
You're a brand new founder without an existing marketing presence.
You don't have a team (or any capacity) to act on the work.
You want someone to take it all off your plate. This is consultancy, not management. You steer while I navigate.
If you're established, ready to grow, and willing to show up for the work, True North has been created for you.
“I run a busy coastal sauna that’s almost at capacity and before starting email marketing and True North with Grounded Socials, I was facing real challenges with speaking to all our valued guests.
Working with Betsy has provided an achievable framework that honours all our customer relationships and feels exciting each month.
She helps shape our content strategy and in just one month, we gained over 300 new followers, and a Reel she helped us create received more than 600 likes and comments – the most engaged we’ve ever seen our audience!
Betsy brings really exciting ideas to our social media and makes it feel manageable to grow our business on Instagram.
I now really look forward to everyday knowing that our plan is in place. This frees me up to focus on the daily operation of looking after our guests.”
— Emma Carter, Owner of The Island Sauna
Whatever your goal, we can achieve it
together in True North
- More bookings
- Taking a step away from the business
- Deepening audience connections
- Expansion
- Reaching new people
Grounded Socials advises across
- Social Media
- Meta Ads
- Email Marketing
- Influencer Marketing
- Partnerships
- PR
MEET YOUR CONSTANT
Hi, I’m Betsy.
I’ve worked with more than 50 wellness brands – from spas and saunas to practitioners, retreats and stays – to help them grow.
My approach is different because I work at two altitudes at once. I'm in the detail with you – the captions, the campaigns, the decisions – and I can always see the bigger picture – the horizon and direction. Most people only get one or the other.
With True North, you get both.
My goal is to help you build a marketing system that drives consistent, growing revenue – without the overhead of hiring internally or the frustration of doing it alone.
I'll help you:
✔️ Increase demand during your quieter seasons
✔️ Make social and email measurable against sales
✔️ Drive repeat customers through multi-channel approaches
✔️ Upskill your team so the marketing runs without you
The brands I work with don’t just get busier, they get clearer and become unstoppable.
After 12 months of True North, The Soul Spa’s presence in Bath had transformed from relatively unknown to a mainstay on the Bath wellness scene,
“We had noticed Sundays were always our quieter weekend day – we’d often have several spots left in our sound baths. Since implementing the strategies we’ve worked on together, we’ve seen a shift. For the past three months, almost every sound bath over the weekend has been fully booked”
– Grace, Wellbeing Coordinator at The Soul Spa
“We also said we wanted everyone in Bath to know who we are - and since working together, we feel like that’s more or less been achieved. Now, when I walk into a room, it’s rare to meet someone who hasn’t heard of us. That used to happen all the time! We can’t wait to see what comes next.”
– Madeline, Owner of The Soul Spa
The Investment
Limited founding client pricing
£447 × 12 months
Full onboarding including audit
Monthly marketing strategy meeting
Three days a week Telegram access
Personalised organisation centre
Got any questions? Send them to betsy@groundedsocials.co.uk.
Three simple steps to join True North.
Fill out the application form. Tell me about your brand and where you’re headed.
If you’re accepted, you’ll confirm your place and book your collaborative marketing audit.
We set off on the right course together.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Every strategy is built specifically around your brand, your audience, and your goals. This isn't a one-size-fits-all package. If you’re still not sure, send me an email on betsy@groundedsocials.co.uk to discuss in more detail.
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Think of it as having agency-level knowledge on retainer for a fraction of the cost. You're not just getting advice – you're getting strategy, accountability, and direct access to someone who specialises in your industry.
Clients who have already moved through True North reported more bookings, stronger systems, teams that can run the marketing without depending on the founder. The Soul Spa went from quiet Sundays to fully booked weekends within months.
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True North is designed to give you time back, not take more. The monthly session keeps us aligned. The Telegram support means fast decisions instead of long deliberation. The system we build means your team needs less of you, not more.
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No. Most of my clients work with me entirely online. Monthly sessions are available in-person in the South West UK if you're local, but True North is built to work wherever you are in the world.
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Think of it as a direct line to your marketing director – three days a week. Voice notes, quick questions, campaign feedback, a second pair of eyes before you hit send. It's fast, practical, and I’m always in your corner.
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Yes – additional support like content management, PR, influencer campaigns, or email strategy can be discussed to create a more consistent marketing presence.
Your marketing has been drifting long enough.
True North gives you the fixed point you've been missing – the direction, support, and the systems to grow with confidence.