The Holburne Museum
Bringing 1.3m new eyes to The Holburne Museum
The Holburne Museum wanted to make its exhibition with the viral sensation, Mr Doodle, the biggest of the year – and attract a younger, creative audience to the museum. So we built an influencer campaign that reached over 1.3m million people.
The challenge:
They wanted to more visibility for the museum amongst younger audiences and families in Bath and surrounding areas.
The strategy:
We worked together to create a three-pronged strategy that targeted local families, Gen Z and metroculturals from London and other cities using my black book of over 1,500 high quality influencers.
The results:
✅ 1.3 million reach during the campaign
✅ 41 influencers visited the museum
The feedback:
Here’s what Sophie, the Holburne’s Marketing Manager, said of their experience:
“We worked with Betsy to deliver an influencer engagement campaign, to help drive younger audiences to our museum. She worked really hard to secure a great range of contacts, and the results were fantastic – the reach and engagement exceeded our targets, and it really helped us to see the potential of marketing the museum in this way. I have no hesitation in recommending her”
This was one of those projects I’ll never forget working on. The Holburne is Lady Danbury’s home in Bridgerton so it’s an iconic venue to be working with. It also reminded me how impactful influencer marketing can be when done right.
Want your next campaign to get this kind of visibility? Strategise on your influencer marketing activity with me during a Power Hour.
