Hospice charity campaign

A hospice launched an ambitious fundraising campaign with an art trail across the local town. They needed someone to take the reins on social media and drive real results – with the campaign launch just weeks away. The goal was to use social media to turn awareness into action, drive people to the trail, and raise money for children's care.

The Results

• £165,000 raised for the hospice

• 23,000 people visited the trail

• 14,000 website visitors driven directly from social media

• 155% follower growth during the campaign (1,100 → 2,800)

The Strategy

Storytelling-led content strategy across Instagram and Facebook

Rather than selling donations directly, I built the strategy around connection – the artists involved, the hospice's mission, the children it serves, and the community coming together. By the time people encountered the trail or donation QR codes, they were already engaged.

Influencer partnerships

Managed an agency colleague on influencer briefs for local advocates across the region, who received free trail merchandise and shared authentic experiences that extended reach well beyond existing followers.

Why It Matters

£165,000 raised – that's the number that really matters. The social media strategy created the momentum that turned awareness into donations. 14,000 people visited the website because of social, 23,000 visited the trail, and a hospice can continue providing care as a result.

If you’re looking to turn your social media into a channel that drives real-world growth, contact me to discuss how I can help.