Local charity project

14,000 website visitors from social and £150k raised for a brilliant cause

Social media strategy that turned awareness into real impact for a not-for-profit campaign.

While working as part of an agency team, I managed the charity’s social media presence during a fundraising campaign. The goal was to increase local awareness, drive donations, and share the stories behind their life-changing work.

The challenge:

The not-for-profit wanted to bolster their fundraising efforts for a campaign period, boost their reach in the local area and educate people about the charity’s life-changing work.

The strategy:

After analysing their audience and campaign goals, we created a social media strategy across Instagram and Facebook to increase visibility, encourage donations, and strengthen the charity’s relationship with its local community.

The results:

✅ 14,000 website visitors driven directly from social
✅ 33% of total campaign traffic came from social channels
✅ £150k raised during the campaign
✅ 75% follower growth across the campaign period

It was incredibly rewarding to see the impact social media can have when used intentionally and for a brilliant cause. We drove significant engagement and to see people interacting with the charity online was very heartwarming and the results speak for themselves!

Find out more about my social media consultancy services.