Your Instagram looks good.
But is it getting you booked out?
Get a detailed, expert audit of your entire Instagram presence – with clear, actionable recommendations to get more bookings for your brand.
You're showing up. But something's not clicking.
You're putting time and effort into Instagram, but the results don't match the work.
You've outgrown your current setup
Your business is growing, but your Instagram hasn't kept up. Your bio, highlights, and content strategy were set up months ago — and you think it every time you look.
You're guessing what works instead of knowing
Without a clear picture of what's actually driving results, every post feels like throwing spaghetti against a wall. What you need is a plan, not just content ideas.
You know what you want to say — but it's not landing
Your content feels right to you, but your engagement and bookings say otherwise. Something between what you're sharing and what your audience needs isn't being met.
Every corner of your Instagram, expertly reviewed
What’s included?
This is a thorough, strategic audit covering every organic element of your Instagram account.
First Impressions Breakdown
A full account review from an outsider's expert perspective — what's working, what's confusing, and what's costing you leads and bookings. This covers every visible aspect of your profile with a specific diagnosis and recommendations.
Profile Analysis
Your handle, bio, highlights, action buttons, and links — everything will be reviewed to make sure it drives awareness, searchability and conversion, and how well they speak to your ideal client. The right changes here can transform a potential customer's journey.
Audience & Content Recommendations
Tailored guidance on how to better reach your ideal audience and create content that resonates with them. You can expect recommendations based on your specific account, niche, and goals.
Content Breakdown
A strategic analysis of your best and worst performing content — based on what's actually moving the needle (especially if you book for a full Account Access Audit). You'll understand exactly why certain posts work and others don't and what to do about it.
Three Fresh Content Ideas
Walk away with up to three new, strategic content concepts you can implement immediately — designed to speak to your audience and business goals.
HOW IT'S DELIVERED
A beautifully presented PDF deck + 10-minute video walkthrough
Every recommendation is documented in a professional, easy-to-follow format you can reference again and again – plus a personal video from me walking you through each section so nothing gets lost.
MEET YOUR AUDITOR
Hi, I’m Betsy.
I've worked in social media for over seven years and with more than 50 wellness brands – from destination spas and saunas to retreats and experiential stays.
I support wellness businesses to build their marketing activity into something that creates consistent sales and create a system that drives revenue.
I'll help you create a marketing system to:
✔️ Increase demand for quieter seasons
✔️ Make social and email measurable against sales
✔️ Drive repeat customers through a multi-channel approach
The campaigns I create are designed to help you reach your goals faster.
Choose the audit that fits your needs
Both options come with a full PDF deck and a personal 10-minute video walkthrough
Instagram Audit
£347
A thorough review using everything that's publicly visible on your account.
Full first impressions breakdown
Complete profile review
Audience & content analysis
Up to three new content ideas
Delivered as a PDF deck
10-minute recorded video walkthrough
Audit + Account Access
Everything plus a full deep dive into your analytics and backend data.
£397
Everything in the Instagram Audit
Full analytics & insights review
Audience demographic breakdown
Analytics-matched content analysis
Data-backed strategic recommendations
Add a one-hour strategy call
+£147
Book an online meeting to go through every recommendation together. Ask questions, get real-time advice, and leave with total confidence on your next steps.
Three steps to getting completely clear on your Instagram
Book in for your chosen Audit tier.
Complete the questionnaire after booking – you’ll also book your strategy call if you add this on.
Within ten working days, you’ll receive your Audit deck and personal video walkthrough.
Client Feedback
-
"Betsy provided great practical advice that I could make sense of and implement. After the audit, I became much savvier with making Reels and created more personal content. It's been really good fun to learn and apply these new skills!"
— Saira, Mellulah Retreats
-
"I loved the audit as I could see how the tweaks would impact the overall flow of my page. Betsy acknowledged what I'm doing right and give me quick fix tips to help the function and aesthetic of my page. I think everyone would benefit from having an Instagram Audit with Betsy"
— Ellen, Fern Sanctuary
-
"It was so helpful to go away with some quick wins, many of which I was able to implement the next day. Betsy makes everything seem very simple, celebrates what you are doing well whilst finding practical ways to improve. She has an infectious energy.
— Alison, Solsbury Hill Ensemble
-
"She was fantastic! She swiftly gave really good advice for my level on Instagram which really will help me to move forward with my business."
— Fiona, Creative Professional
Frequently Asked Questions
If your question isn't covered here, drop me a DM on Instagram or email betsy@groundedsocials.co.uk – happy to chat.
-
If you want the most strategic, data-driven audit, go for account access. It lets me see what's really driving results behind the scenes – audience demographics, reach, and which content is performing against your actual goals.
The standard audit is incredibly valuable, but account access takes us from good recommendations to precise ones.
-
Absolutely — and realistically, this is the best time to get one. Building on the right foundations from the start means you won't spend months creating content that isn't working. Previous clients at beginner level have said the audit helped them move forward with confidence.
-
An Instagram Audit is included as part of my Social Media Demand Strategy. If you would prefer to go straight for a strategy, you can do so here.
-
Your audit will delivered within ten working days of booking. You'll receive a beautifully presented PDF deck along with a personal 10-minute video walkthrough from me so that every recommendation is crystal clear.
-
Just a short questionnaire after booking so I understand your business, your goals, and what you want Instagram to do for you. If you've opted for account access, I'll send simple instructions on how to grant access. It takes about five minutes.
-
If you want to talk through the recommendations in real time and ask any follow-up questions, then yes, absolutely.
It's also perfect if you learn better through conversation than reading. Many clients say the call is where everything really clicks into place.
-
You can only improve your marketing based on free tips for long enough.
This audit is built entirely around your account, your audience, and your business goals. Every recommendation is specific to you – not a one-size-fits-all checklist. You're getting seven years of social media expertise applied directly to your profile.
Ready to make Instagram work harder for your wellness business?
Stop guessing. Get clear, expert recommendations tailored to your account, your audience, and your goals.