Feed the Soul
Feed the Soul looked like a café online – but it was also a yoga studio, events venue, and wellness hub. The website showed about 10% of what they actually offered. Yoga classes, supper clubs, and wellness workshops were completely hidden. There was no online booking system, outdated branding, and a dormant email list of 250 people that had never been activated.
The owners, Alex and her brother Nick, were working every hour at the café. They needed strategy and execution that didn't add more to their plate.
The Results
90% of evening events now booked through email
40+ event bookings per month (~20 attendees per event, twice monthly)
20% website traffic increase within two months of working together
Expanded hours café went from Fri–Sat only to including Wed–Thu from increased demand
The Strategy
Email marketing
Set up and manage their monthly email sends (Mailchimp initially, then Flodesk). I handle planning, writing, and sending so the owner can focus on running the business. We average 65% open rate (industry standard: 20–30%) and 9% click rate (industry standard: 2–3%).
Website redesign
Rebuilt the site from the ground up – new fonts, colours, messaging, and structure to showcase the full offering. Added an online booking system for yoga classes.
Ongoing strategic support
Provided ongoing business growth support, refined email strategy each month based on what's working and provide continuous optimisation.
What The Client Said
"Since working with Betsy, my brother and I have actually made time to sit down and plan our events and the café properly – something we'd always wanted to do but never quite managed before. Having her support with our monthly emails has made such a difference too. We've had people getting in touch about bespoke cakes and asking about events in a way that they didn't before. It's created a new point of connection with our community, and I know we wouldn't have seen that without Betsy's help."
"Betsy has helped me massively with relaunching the new and improved website, my yoga booking system, and my newsletter! I could not do it without her. I am not techy at all and need all the help I can get. Betsy has made it all possible – she's guided me through everything and been very patient with me. I have loved writing these newsletters so much."
Why This Matters
This is strategy, meeting execution, meeting ongoing support. The email channel I built and manage now drives the majority of their event revenue – and the increased demand has literally expanded their opening hours.
If you’re looking for support to grow your business, contact me to discuss how I can help you create a greater impact.
