Feed the Soul cafe
65% email open rate, 8.7% click rate and a 10% increase in web traffic
The challenge:
Alex from Feed the Soul came to me looking to refresh the digital presence for her vegan cafe. She wanted to improve their branding, conversions and make the customer experience better.
The strategy:
I redesigned their Squarespace website with a fresh look, updated their branding and added a booking system for her events. This focused on the very best user experience and getting across the huge range of wellness opportunities there are at the cafe – yoga classes, wholesome vegan food, evening events and their shop.
Once the new site was live, we focused on extending her presence to launch her email marketing activity. She wanted to increase visitors to the cafe by adding an extra touch point with her customers while not adding more to her to-do list. It’s something she had been meaning to do for years.
I set up her email marketing on Mailchimp and integrated it onto her Squarespace website, and managed the send-out of monthly emails.
The results:
🌿 10% increase in monthly website traffic within three months
🌿 65.8% open rate and 8.7% click rate on emails
🌿 Two direct enquiries within days of launch
The feedback:
Here’s what Alex said:
“Since working with Betsy, my brother and I have actually made time to sit down and plan our events and the cafe properly – something we’d always wanted to do but never quite managed before.
Having her support with our monthly emails has made such a difference too. We’ve had people getting in touch about bespoke cakes and asking about events in a way that they didn’t before. It’s created a new point of connection with our community, and I know we wouldn’t have seen that without Betsy’s help.”
Feed the Soul is one of those businesses that I have loved for as long as I can remember, so to be able to work so closely with Alex on this project – and on an ongoing basis with her emails – has been such a joy. I’ve loved helping Alex and Nick get across the incredible community they have built, and the impact they make on the area through their online presence.
If you want your business to feel this cohesive and easeful, find out more about my website and email services.
Example of the website build for feedthesoul.co.uk
