Marketing portfolio

I help wellness brands scale through strategic marketing campaigns. Whether you need social that builds real-world impact for your brand or a complete marketing foundation, you can read about past campaigns I’ve worked on below.

Website, Email Betsy Francis Website, Email Betsy Francis

Feed the Soul cafe

Feed the Soul is a popular wellness hub, but their digital presence only told the story of their café. I redesigned their entire digital presence to showcase what they actually offered. The result: 20% website traffic growth and 90% of their evening events now booked through email. They've also expanded their café hours from Fri-Sat to Wed-Thu due to increased demand.

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Email, Ads Betsy Francis Email, Ads Betsy Francis

Mellulah Retreats

Saira's award-winning retreat business was thriving with loyal clients, but she was burnt out managing her own marketing. Over three years, I built a complete marketing system: weekly email strategy (now driving £5.8k in bookings every four weeks), paid ads campaigns (21.5x ROAS), and strategic direction across all channels. We doubled her business turnover, created consistent year-over-year growth and fully booked retreats.

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Want to see how I can help your wellness brand or clients scale? Send me an email and let’s discuss.