Mellulah Retreats
Built a multi-channel marketing system that doubled a 15-year-old award-winning retreat business within three years – driving 30% booking increases from email strategy, 21.5x ROAS on paid ads, and consistent predictable revenue that allows the owner to scale intentionally.
Saira came to me with an award-winning retreat business that had been running for 15 years. She was burnt out. Her retreats were selling out with loyal clients, but she was stressed about filling seats, had no time for strategic planning, and was doing all her own marketing.
She needed to increase conversions, improve customer loyalty, and fill her retreats and sound baths more consistently. But more than that, she needed breathing room. She needed someone to take marketing off her plate so she could actually enjoy running her business.
The Strategy
Over several years, I've built a multi-channel marketing system for Mellulah Retreats that now drives consistent bookings year-round. It’s now a strategic foundation that scales with her business.
Weekly Email Marketing: The Backbone of Conversions
Saira first came to me wanting to increase conversions and customer loyalty. After analysing her business, I launched a weekly email marketing strategy. Within six weeks, her sound bath bookings had increased by 30%.
Two years on, those weekly emails are the engine of her business. Every time we send, her phone lights up with bookings. Customers stop her in the street to compliment the emails. They've become so integral to her business that she says they're the "backbone of conversions."
What's the impact? In the last four weeks alone (at the time of writing), her weekly emails have driven £5.8k worth of business. That's not a one-time spike, it’s consistent, predictable revenue every single week.
Paid Ads: Converting New Customers at Scale
When Saira needed to expand beyond her loyal client base, she came to me to create a paid ads strategy. Because we'd already built a strong foundation together, I knew exactly what messaging and creatives would resonate.
We created Meta ads with premium positioning and creatives designed to attract new retreat-goers. The results speak for themselves:
£4.3k in bookings from £200 ad spend (21.5x return on investment)
Consistent 20x+ ROAS across her retreat campaigns
Recently: £1k+ in international retreat bookings from just £40 ad spend
Both UK and international retreats sold out
Strategic Consultation Across All Channels
Beyond the email and ads execution, I provide strategic direction across her social media, branding, website, and overall business positioning. This includes deep-dive sessions on brand alignment, customer messaging, and long-term growth strategy.
The Results
Business Growth
Doubled business turnover within three years
Consistent year-over-year revenue growth
Expanded from relying on loyal clients to successfully acquiring new customers at scale
Business positioned for sustained growth and scaling
Immediate Email Impact
30% increase in sound bath bookings within 6 weeks of launching email strategy
£5.8k in retreat bookings from weekly emails in the last 4 weeks alone
Emails now the primary driver of consistent, predictable revenue
Paid Ads Performance
21.5x return on ad spend on retreat campaigns
20x+ ROAS consistently across different retreat sizes
£4.3k in bookings from just £200 ad spend
£1k+ international retreat bookings from £40 ad spend (current campaign)
Sold out both UK and international retreats
What Saira Said
"Betsy has helped me and my business so much. She works on my weekly newsletters and they are beautiful and well received. I always get great feedback from clients about them and they really do convert into bookings and new clients each week. No matter what happens, I know that each week I can be sure the emails will be great and bring me plenty of bookings."
"Recently, Betsy did some social ads for me. I had some retreats coming up that were not full and I was getting quite stressed about losing money on them. Betsy did me two ads for Facebook and Instagram and within two days and a £200 spend, I had £4k worth of bookings. Such a relief—it meant my events went ahead fully booked and both guests and myself had the most wonderful time."
"Betsy spent a whole afternoon with me, going through my branding, ethos, getting right back to what makes my heart sing through my work, and how best to express that to my clients on my socials. It was so beneficial and has helped me see and really connect to the shape I want Mellulah Retreats to go in over the coming years. Thank you Betsy for all your help and support."
Why It Matters
Saira didn't hire me for a quick fix—she hired me to build systems that work. The weekly emails aren't just nice to have, they're predictable revenue. The paid ads aren't sporadic campaigns, they're a reliable customer acquisition channel. The strategic consultation ensures everything aligns with her vision and growth trajectory.
This is what scaling looks like: doubled business turnover in three years, consistent weekly revenue from email, the ability to confidently run paid campaigns that convert at 20x+, and a business owner who finally has breathing room to enjoy what she's built.
And it's all because we built a foundation that works. Looking to strengthen your marketing foundations? I’ll help guide you to the right direction you should take to grow. Contact me to discuss how I can help.
Example of email marketing results achieved for Mellulah Retreats
Example of a Meta ad we used to sell out an event
