Mellulah Retreats
30% increase in bookings and a 21.5x return on ad spend
The challenge:
Saira came to me with an award-winning retreat business that had been running for over 15 years. She was looking to take her business to the next level and carve out more time for herself. Her focus was on increasing conversions, improving customer loyalty, and to fill her retreats and sound baths more consistently.
The strategy:
I’ve been working with Mellulah Retreats for years, supporting across email marketing, social media strategy, website management and paid ads. Together, we’ve built a system that continues to drive consistent retreat and event bookings year-round.
Email marketing:
She first came to me for help increasing her conversions and customer loyalty. After analysing her needs, I launched a weekly email marketing strategy – within six weeks of launching her sound bath bookings had increased by 30%.
Two years on, Saira’s weekly emails are the “backbone of conversions” for her business, her phone lights up with bookings every time we send an email and her customers regularly complement the content of her emails when they see her in real life.
Saira says:
“Betsy has helped me and my business so much. She works on my weekly newsletters and they are beautiful and well received, I always get great feedback from clients about them and they really do convert into bookings and new clients each week. No matter what happens, I know that each week I can be sure the emails will be great and bring me plenty of bookings.”
Social media ads:
When Saira needed more help, she came straight to me to create a consistent cadence yoga retreat bookings. She regularly sold out her events with her loyal clients but wanted to bring new customers into her world.
Because we’d already built a strong foundation together, I knew exactly what we needed to do. We created Meta ads with premium messaging and creatives – and within days she saw incredible results.
The results:
✅ £4.3k worth of bookings from £200 ad spend
✅ 21.5x return on investment
✅ Sold out both UK and international retreats
Saira says:
“Recently, Betsy did some social ads for me, I had some retreats coming up that were not full and I was getting quite stressed about losing money on them, Betsy did me two ads for Facebook and Instagram and within two days and a £200 spend, I had £4K worth of bookings, such a relief and it meant my events went ahead fully booked and both guests and myself had the most wonderful time.”
The feedback:
“Betsy has helped me with my social media for a few years, giving me lots of ideas, ways to work and reach new clients and guests and how to try to polish up my rather haphazard way of working with Instagram!
A few weeks ago, Betsy spent a whole afternoon with me, going through my branding, ethos, getting right back to what makes my heart sing through my work, and how best to express that to my clients on my socials, it was so beneficial and has helped me see and really connect to the shape I want Mellulah Retreats to go in, over the coming years. Thank you Betsy for all your help and support, I know you help so many of us in the wellness world and we are all so grateful to you for sharing your wisdom”
Helping Saira with her award-winning retreats business has been nothing short of amazing. Our work continues to expand and I’m delighted to be a part of helping her grow intentionally. Seeing the consistent results I have helped her with is exactly why I love doing what I do!
If you want your marketing to feel slower, more consistent while bringing conversions year round, explore my social media ads and email marketing services.
Example of email marketing results achieved for Mellulah Retreats
Example of a Meta ad we used to sell out an event
