Mellulah Retreats
Saira had an award-winning retreat business with 15 years behind it and loyal clients who kept coming back. But she was burnt out doing all her own marketing and had no time for strategic planning. She needed someone to build the systems, take marketing off her plate, and give her breathing room to actually enjoy the business she'd built.
The Results
Doubled business turnover within three years
30% increase in sound bath bookings within 6 weeks of launching email strategy
Average £2–5k in retreat bookings from weekly emails
21.5x return on ad spend on retreat campaigns (£4.3k in bookings from one campaign)
£1k+ in international retreat bookings from just £40 ad spend
Sold out retreats across UK, Europe and Africa
Expanded from loyal clients to acquiring new customers
The Strategy
Weekly email marketing — the backbone of her conversions.
I launched a weekly email strategy that increased sound bath bookings by 30% within six weeks. Two years on, those emails are the engine of her business. Every time we send, her phone lights up with bookings. Customers stop her in the street to compliment them. In the last four weeks alone, her weekly emails drove £5.8k worth of business – but this wasn’t a spike, but consistent, predictable revenue every single week.
Paid ads that convert at 20x+.
When Saira needed to reach beyond her loyal base, I built a Meta ads strategy with premium positioning and creatives designed to attract new retreat-goers. £4.3k in bookings from £200 spend. £1k+ in international retreat bookings from £40 spend. Retreats across the UK, Europe and Africa sold out.
Strategic consultation across all channels.
Beyond execution, I provide ongoing direction across social media, branding, website, and business positioning – including external project management and regular sessions on brand alignment, customer messaging, and long-term growth strategy.
What The Client Said
"Betsy has helped me and my business so much. She launched my weekly email strategy and within six weeks, sound bath bookings were up 30%. Two years on, those emails are the backbone of my business – they drove £5.8k in bookings in just four weeks alone, and I always get great feedback from clients about them. No matter what happens, I know that each week I can be sure the emails will be great and bring me plenty of bookings.
When I had retreats that weren't full and I was getting stressed about losing money, Betsy created a Meta ad campaign that , within two days and a £200 spend, secured me £4k worth of bookings. Both my UK and international retreats sold out.
But it goes beyond just “doing”. Betsy spent a whole afternoon going through my branding, ethos, getting right back to what makes my heart sing through my work, and how best to express that to my clients. It was so beneficial and has helped me see and really connect to the shape I want Mellulah Retreats to go in over the coming years.
Since working with Betsy, I've doubled my business turnover in three years. She built systems that let me scale – and finally gave me the breathing room to enjoy the business I'd built!"
Why It Matters
Doubled turnover in three years. Predictable weekly revenue from email. Paid campaigns that consistently convert at 20x+. And a business owner who finally has breathing room to enjoy what she's built.
And it's all because we built a foundation that works. Looking to strengthen your marketing foundations? I’ll help guide you to the right direction you should take to grow.
Contact me to discuss how I can help.
