International children’s brand

+200% traffic and +149% engagement for a global family brand

The challenge:

While working as part of an agency team, I managed client D’s social media activity. They wanted to increase their brand awareness and traffic to ecommerce partners.

The strategy:

After analysing their needs, we created an Instagram strategy that honed in on their target audience. We focused on understanding their motivations and creating messaging that resonated emotionally and visually across campaigns.

The results:

✅ 200% increase in click-throughs to retail partners
✅ 39% increase in followers
✅ 149% increase in engagement in the first year

Looking to bring your brand to life online? Explore my services.