The Soul Spa
The Soul Spa had capacity (three practitioners, five sound baths daily) but not the visibility. Saturdays were busy, Sundays consistently quiet, and most people in Bath didn't know they existed. The owner's goal: "We want everyone in Bath to know who we are." They needed someone to build the strategy, then hand it over so their team could run it themselves.
The owner was ambitious: "We want everyone in Bath to know who we are." But they also knew they couldn't do it alone. They needed someone to build the strategy, execute it, and then equip their team with the systems and confidence to sustain it independently.
Which is where I entered the room.
Results
100% weekend capacity across 10 daily sessions — within three months
Sundays transformed from consistently quiet to fully booked
Brand awarenesssignificantly increased across Bath
Team upskilled, confident, and still implementing months after engagement ended
The Strategy
During our consultancy engagement, I built a complete marketing foundation designed to be owned by their team – not dependent on me.
Influencer partnerships.
Identified local influencers and wellness advocates, then briefed the Soul Spa team on exactly how to approach, pitch, and manage the relationships themselves.
Strategic partnerships.
Connected them with Bath Preservation Trust, Holburne Museum, Royal Crescent Hotel, and others — setting up social competitions, event collaborations, and joint offers that positioned them as part of Bath's cultural landscape.
Website automation.
Streamlined their booking process and integrated systems to automate email sign-ups and reduce friction.
Email marketing.
They had a dormant list of 3,000+ subscribers sitting untapped. I developed a strategy to activate it as a consistent booking driver.
Marketing operating system.
Built a Notion planner covering their marketing calendar, data tracking, content planning, and task management – so their marketing exec could stay on top of everything without burning out.
What the Client Said
"We brought Betsy on to help us increase brand awareness and bookings for The Soul Spa. We said we wanted everyone in Bath to know who we are —and since working together, we feel like that's more or less been achieved. Now, when I walk into a room, it's rare to meet someone who hasn't heard of us. That used to happen all the time! We can't wait to see what comes next." – Madeline, Owner
"We had noticed Sundays were always our quieter weekend day—we'd often have several spots left in our sound baths. Since implementing some of the strategies we've worked on together, we've seen a shift. For the past three months, almost every sound bath over the weekend has been fully booked!" – Grace, Manager
Why It Matters
The Soul Spa didn't hire me to do their marketing forever. They hired me to build the structure, teach them how to run it, and connect them with opportunities they could pursue independently. That's exactly what happened – a local business that went from relatively unknown to a household name in Bath, with a team confident enough to keep growing on their own.
Contact me to start building your wellness brand’s marketing systems and support your team’s growth.
