I worked with a team to build an integrated strategy for a lifestyle brand looking to build the brand with the new generation and secure bigger partnerships. Over five years, I secured high-impact influencer partnerships, created viral content that reached 1.4m+ across platforms, and coordinated campaigns that drove repeated product sell-outs.

This global children's brand was selling well in the UK, but few knew them by name. I completely repositioned the brand’s social media and messaging, built a bank of real-life content, and introduced new campaigns. The result: 39% follower growth, 149% engagement increase, 200% more clicks to retail partners, and the brand became the #1 wooden toy brand in the UK.

The heritage trust needed distinct social media strategies for two museums with different challenges. This led to a 149% follower growth for The Gallery at No.1 Royal Crescent n six months, and record-breaking video engagement for The Herschel Museum.

A children's hospice needed to launch a fundraising campaign with limited social media presence and tight timelines. Alongside the wider team, I developed the social strategy from scratch, focusing on storytelling which resulted in 14,000 website visitors from social, 155% follower growth and £165,000 raised for the charity during the campaign period.