Bath Preservation Trust
Bath Preservation Trust needed to fill a temporary resource gap across two museum social accounts – each with entirely different challenges.
The Gallery at No.1 Royal Crescent was launching its digital presence from scratch and needed to establish itself as a destination in its own right, separate from the main museum.
The Herschel Museum had an existing audience but had never produced strategic video content, despite video driving engagement across the sector.
They needed someone who could develop distinct strategies for each venue, create the initial content to prove the concept, and deliver results.
The Results
149% follower growth for The Gallery in six months
8,600+ views in the first 30 days of launch
9,000+ views on top-performing Herschel Museum Reel
Record-breaking engagement across both accounts
Strategy and content systems handed over for the team to continue independently
The Strategy
The Gallery: Launch strategy
Built the content strategy from zero, focused on behind-the-scenes storytelling and exhibition education. Repositioned the account as a destination, not an add-on to the main museum. Created the initial content that drove 8,600+ views in the first 30 days and 149% follower growth within six months.
The Herschel Museum: Format shift
Developed a quarterly content plan centred on Reels and short-form storytelling. Worked directly with curators and local experts to turn historical moments and astronomical discoveries into accessible, engaging video content. Delivered their highest-performing social content to date.
What the Client Said
"Betsy is a content-generating machine! She helped us to plug a temporary resource gap at a very busy time for the Herschel Museum by creating a series of videos for social media, in the process boosting our engagement and supporting follower growth.
Her experience, creativity and eye for detail meant that we could confidently leave the creation process in her hands from ideation to production, trusting that the output would be excellent – which it was.
I look forward to working with Betsy again and would recommend her work to anyone seeking support with social media.” – Marketing Manager
Two venues, two audiences, two completely different challenges — and a one-size-fits-all approach wouldn't have worked for either. This is strategic social media for multi-venue organisations: understanding what each brand needs and building the strategy to match.
If you’re considering outsourcing your social media or marketing strategy, please get in touch to understand how I can help.
Example content from @herschelmuseum
