Bath Preservation Trust

Social media strategy and video content for The Gallery at No.1 Royal Crescent and The Herschel Museum

63% follower growth and record-breaking video engagement across two Bath museums

The challenge:

Bath Preservation Trust came to me looking to increase visibility and engagement across its museum social accounts. Each venue had its own challenges:

• The Gallery needed to launch with a strong content strategy to grow its audience.

• They wanted to create video content for the first time at The Herschel Museum to bring its history to life online.

The Gallery

After deep-diving into what they needed, I created a social media strategy focused on behind-the-scenes storytelling and education around the gallery’s exhibitions. We repositioned the account to feel like a destination in its own right, rather than an add-on to the main museum.

The Herschel Museum

We developed a quarterly content plan centred on Reels and short-form storytelling. I worked with curators and the Bath Astronomers to capture exciting, educational video content that showed the museum’s stories in a novel, accessible way.

The results:

✅ 63% increase in Instagram followers in two months (The Gallery)
✅ 8,600+ views in the first 30 days of new content launch
✅ Consistent quarterly video content cadence established (The Herschel Museum)
✅ Top-performing Reel reached 9k views and 80+ engagements; another reached 4k views and 120+ engagements

The feedback:

This is what my client said about the experience:

“Betsy is a content-generating machine! She helped us to plug a temporary resource gap at a very busy time for the Herschel Museum by creating a series of videos for social media, in the process boosting our engagement and supporting follower growth. Her experience, creativity and eye for detail meant that we could confidently leave the creation process in her hands from ideation to production, trusting that the output would be excellent – which it was.

I look forward to working with Betsy again and would recommend her work to anyone seeking support with social media.”

Example content from @herschelmuseum