I worked with a team to build an integrated strategy. Over five years, I secured high-impact influencer partnerships, created viral content that reached 1.4m+ across platforms, brokered a partnership with Hilton and activated campaigns that drove repeated sell-outs.

This global children's brand was selling well in the UK, but few knew them by name. I completely repositioned the brand’s social media and messaging, built a bank of real-life content, and introduced new campaigns. The result: 39% follower growth, 149% engagement increase, 200% more clicks to retail partners, and the brand became the #1 wooden toy brand in the UK.