I worked with a team to build an integrated strategy. Over five years, I secured high-impact influencer partnerships, created viral content that reached 1.4m+ across platforms, brokered a partnership with Hilton and activated campaigns that drove repeated sell-outs.

Developed and executed a social media strategy for a hospice fundraising campaign – 14,000 website visitors, 155% follower growth, 23,000 trail visitors, and £165,000 raised for end-of-life care.

Orchestrated an influencer campaign reaching 1.3m people for one of Bath's most prestigious museums – segmented by audience, supported with partnership offers, and contributing to a 25% visitor increase during Mr Doodle's first-ever UK museum exhibition.